Now that the Dude is beginning solid food, I’m starting to take note of the kinds of foods kids eat nowadays and what’s out there. The trend seems to be centring around these yoghurts designed for kids which come in convenient little squeeze packs. They’re easy, fun and healthy… Or are they?
No one’s debating just how convenient and downright cool it is to be able to twist off the lid and let your little one suck out that yummy fruity goodness – it’s fun! And best of all, if they don’t finish it, you can pop the lid back on and save it for later. What a clever idea! But there’s one BIG problem: they’re full of junk.
When I say junk, I mean mostly refined sugar. But it’s yoghurt, it’s healthy, right? Sorry, wrong. I checked out the labels in my local Coles, a massive supermarket that stocks three different brands: Valia, Yoplait and Nestle. And they’re all full of refined sugar. I’m talking at least 10% pure refined sugar. That’s not taking into account the other additives and things like gelatine to keep it at the right consistency because it’s not naturally set yoghurt. They say on the label that it’s ‘full of vitamin D’ for healthy bones, but firstly, why are they adding vitamin D to yoghurt when we get it from sunlight anyway, and secondly, why do we need extra vitamin D? Because it sounds impressive on the label? Yeah, probably. I noticed Valia even make yoghurts they say are ‘suitable’ for babies over 6 months and toddlers: which baby is eating cow’s milk yoghurt with sugar in it?! I can’t believe a parent would blindly buy this stuff for a baby or toddler! And I’m not impressed with these companies marketing their junk to young children under the guise of health food.
I’m so disappointed! Such a clever packaging idea, but why the shitty ingredients? It’s going to be a while before the Dude has any yoghurt, but unless these companies stop contributing to the bad health of Australian children and preying on the ignorance of their parents, I’m going to be sticking with the wonderful Jalna.
I really wanted to say something to the mum I saw buying dozens of these things for her little girl who was understandably desperate to eat one before they even left the supermarket, but it would be rude. Wake up Aussie parents, think about what you’re feeding your kids, read labels, don’t be fooled by marketing!